The Colorful Line Includes 8 Pairs of Sunglasses & An Exclusive CANDY FOR KIDS Fun Sun Shades, Headband and Visor for Girls, 4-13
NEW YORK, NY JULY 20, 2012 – THE IVY SHADES COLLECTION, a business venture created by Houston’s own Stephanie ” Ivy Shades” Johnson is quietly “growing” across the country. So much so, that the Collection (for women, men & teens) is releasing its newest and seventh line of designer eyewear-Candy this month.
CANDY will be the new summer attraction all around the country!! The Collection includes 8 new pairs of sunglasses. These glasses look good enough to eat. Fun summer frames with multi candy colors. The line will also include, CANDY FOR KIDS an exclusive array of sun shades(Sour Patch) with “Licorice” headband and “Airhead Visor” designed just for little girls, ages 4-13, with affordable pricing.
According to the designer, the idea has been in development for the past year when she observed that nail polish manufacturers started selling non-traditional colors, as well as the trend on the runways with more outrageous colors presented by the fashion industry. In addition, Johnson wanted to include a line for young girls, so they could have access to fashionable sun glasses just like their mothers!
Eyewear Designer and Recording Artist Ivy Shades have taken 2012 by storm! Stephanie ‘Ivy Shades” Johnson, creator of the IVY SHADES Designer Eyewear Collection was cited by Black Enterprise Magazine as one of 13 Young Innovators in the Business of Design, Style and Fashion. She released her fifth and sixth accessory Eyewear Collections; the Mad Max inspired Rock Star for men and ultra-chic B.B.O. for women earlier this year.
In September 2010, The Ivy Shades Eyewear line debut its first collection in Houston. A longtime aficionado of fashion and eyewear, Johnson created the brand unexpectedly from a personal pair of shades that she enhanced with gold chains to wear for a video shoot. “I was out with friends and I decided to wear the shades,” she recalls. “A girl bought them off of my face for $350. So I made another pair, wore them to a club, and another girl bought them for $210. I decided to create a few more. My first line consisted of eight pairs of shades and I decided to release them.” Within months, she was shipping eyewear internationally. Six lines later – Boss, Retro, Flawless, Envy, Rockstar, B.B.O. – Ivy Shades are everywhere, from the hippest clubs to the most upscale boardrooms. Gospel singer Yolanda Adams and Ashley Nicole King (Season 6) and Ashley Cheatham (Season 5) from television’s Bad Girls Club are just some of the celebrities who are wearing the shades. Who does Ivy Shades envision in Ivy Shades when she designs? A diverse wish list – Justin Bieber, Willow Smith, Fergie, Cee-Lo, Gwen Stefani, Will i.am,Tamar Braxton (Braxton Family Values), and Jersey Shore’s Snooki are a few who come to mind.
For more information or to purchase the new Candy line, please visit http://www.ivyshades.com/store
Follow Ivy Shades at
Twitter.com/IvyShades and on Facebook at
Subscribe to Alwayz Therro magazine for exclusive interviews and photos you won’t find on this blog. Subscribe and read the magazine on your iPad, iPhone, Kindle, PC, and Android.