Everyone would think that this would be a no brainer, but really it’s not. People go around all day telling everyone what they are going to do and then they don’t show. I’m not saying don’t tell anyone your plans. Even God said “Let there be light” We’re talking about putting your plan into action before you promote.
A rapper wants to come out with an album and he is telling everyone about his album, but he still hasn’t wen’t to the studio. How would that work? People would be asking him what’s up with his album and if he don’t show, then eeeeww he has more problems on his hands.