Mr West always seems to pull it off and make the action come alive with his work with music and fashion. Kanye West and model Anja Rubik have developed quite a friendship in recent years. From running into each other at fashion shows, to Rubik assisting Kanye with his womenswear line, to being name dropped on “Way Too Cold,” the two have become very close friends. For the launch of Anja’s 25 magazine, ‘Ye teams up with photographer and director Barnaby Roper for this video dedicated to the first issue’s them of eroticism. Rubik speaks on their working relationship and the how they approached the magazine’s explicit theme.
“He’s like a machine, not only with music but also with fashion and videos. He’s a workaholic, and always talking about all these crazy thoughts and images running through his head. It’s funny. We talked about porn looks these days, and he agreed with me that there’s no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image. We were on the same page about a lot of things. I thought it would be really interesting to make it seem like we were entering Kanye’s head. It’s not pornographic, but it’s very sensual.”