#thePrefix day event is a celebration of the resurgence of Brooklyn. Broccoli City is attempting to provide the perfect platform for everyone to enjoy life and be the organic you. Marvel at the 360 views of the NYC while relishing your favorite cocktail- indoors or out. This is a perfect summer time Saturday destination. The lounge’s chic ambiance, and the best views in BK will make it a “go to” for NY’s influencers. Every week the PreFix will be hosted by “Special Guest” DJ’s, Brands, Socialites, and Athletes. bringing together an eclectic, diverse crowd to network and socialize in a more vibrant setting.
Describe how The Prefix came about.
Our company broccoli city was introduced to the owners of the Aloft/Sheraton Hotel in BK, and they were impressed by our background. So they brought us on to launch the rooftop this summer. We decided to do so by creating #theprefix rooftop summer series.
What is broccoli city?
Broccoli City (BC) is a media platform that uses creativity to showcase a relatable look into the environment, health, social issues, culture, art, fashion & music — in an effort to improve, encourage and empower the urban community.
How did you guys start putting parties together?
We have been doing things in DC, NC, NYC and LA for the past 6 years. However, our niche is strategy, planning and content creation for brands marketing campaigns. Our clients include Champs Sports, VitaCoco, Beats By Dre, Blackleaf Organic Vodka, Power Ade, and Nestea.
When did you start?
Full time 2010
Do you choose certain themes to get a crowd to come out?
Different host or sponsor brand every week.
In your eyes what makes a party perfect
The party that people wake up the next morning and the first thing they want to do is to tell someone about the positive experience.
What can we expect later this year from you guys?
More events based around product launches, or brand marketing campaigns.
How can we contact you online?
http://theprefixbk.tumblr.com/
http://www.broccolicity.com/
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