Americana boot brand Durango hosted the highly anticipated photo installation with photographer Ashley Walker for New York Fashion Week as a preview of the Fall ’12 ‘City’ Collection. The event took place at 91 Horatio in the Meatpacking district on Sunday, Sept. 9th hosted by photographer and collaborator Ashley Sky Walker. The collaboration wascaptured in a reportage style table book of 100 images profiling New York youth that served as fashion influencers and future cultural icons of the ‘now’ generation.
The exhibit profiled familiar names:
Solange Knowles and son Daniel Julez Smith
LaQuan Smith (Fashion Designer)
Whitney Benta (VP of MTV News),
Mike Feeney (writer for NY Daily News)
Steven Rojas (Social Media Director)
Ian Sklarsky ( Artist and Filmmaker)
Josie Keefe ( Curator at Impossible Project NYC)
Yashua Simmons ( Elle Magazine)
Natalie Decleve ( Stylist)
Luca Forgeois ( Race Car Driver)
Mitsu Tsuchiya ( Market Editor, NYLON Magazine)
Ronnie James ( Musician)
Matthew Henson ( Editor, COMPLEX Magazine)
Legendary Damon ( Promoter and Socialite)
Amber Vanwy Marketing Manager for Durango Notes the Collaboration;
‘With our new City Collection, we thought this would be a great way to reach the young, cool, urban crowd. Durango is an American staple in fashion and we look to re-introduce the iconic cowboy boot to the cool downtown consumer’
The iconic boot brand Durango rolled out this fall a very brave and daring collection catered to the urban city dweller and fashionable socialites. Guests of the event previewed the collaboration with spirits courtesy of Cayrum Rum, table books from Snapfish.com by HP, headphones from Marshall Headphones, and haircare products from Organic Root Stimulator, and Ecoco Haircare.
To preview the table book and to view additional images please log on to www.durangolovesnyc.tumblr.com
For more information on Durango please visit www.durangoboot.com. Also, follow on Twitter @DurangoBoots.