“To find someone who constantly wants’s to grow is beautiful.” – Alwayz Therro
How did you start your business?
I started my business initially when I was in my second year of graduate school. It was a small all-female promotional and event marketing company based in Dallas, Texas. At the time, most of the promotional teams in Dallas were all-male groups and not that many women running the city. So it was time I stepped up and showed out. My company started off partnering with other businesses to start city-wide events to raise awareness then we branched out to promote events, athletes and celebrities in Houston, Miami, Los Angeles and Cleveland. It was a great start, but I did not plan properly for the expansion of my company so I decided to walk away from it all after a good 4-year run. It was not until I moved and lived in Los Angeles where I started back consulting for small to medium-sized businesses and brands in Texas, Colorado, and California. Since then I have expanded my client base to Washington, D.C. and Atlanta, Georgia. I provide marketing and consulting services mainly; however, I still engage in events and promotions for my company and my clients when needed. I have truly enjoyed the journey because I have learned a lot about myself and my business. Most importantly, I now know my worth and what I can bring to any project or client. Knowing your worth in business and in life is necessary to be successful (yes financially but for me mentally and emotionally). Outside of my work, I’ve known for my work style (#MyWorkStyle) I dress to impress myself! My style varies from boss lady to chic queen. I love what I do and how I rock my style and confidence at work.
Growing up did you know you would be an entrepreneur?
When I was little I wanted to be a figure skater. I loved going ice-skating on the weekends but my fear of falling and busting my head opened stopped me from pursuing my childhood dreams. By the time I got to high school, I wanted to be an International Business Attorney. Fancy but I knew that I wanted to pursue business and law, which to this day I am currently in business and preparing for law school in the near future. I took the LSAT already but my mentality at the time was not where it needed to be to do well on that test. This time around, I am more focused and more prepared to pursue law.
However, the main takeaway is from my childhood. I allowed fear to stop me from pursuing what made me happy. I encourage anyone who has big dreams to go after them. Don’t let fear, doubt or worry stop you from living out your best life and doing what you love.
How do you stay inspired in your business when life has the upper hand?
Faith!! Every morning before I hop on social media, check my emails or even look at text messages/missed calls, I read a scripture to start my day. I also listen to a sermon for the day which I share on my social platforms to inspire and uplift others. As an entrepreneur, you experience plenty of low days and struggles that can bring you down but I know my faith is stronger. I know my God will never leave me nor forsake me and keeping my faith – keeps me in check. I have to remind myself constantly that no problem is bigger than my God and even when I feel like I am not accomplishing all that I want in a day or in my job, I take a step back and repeat the scripture that I read for the day or refer back to the notes I took from the sermon of the day. A pivotal moment for me when my business was going down south in 2017 because I was allowing my personal life to interfere with my professional life, I listened to a sermon from Bishop T.D. Jakes called “Do Not Worry” and it changed my life. If you download the Potter’s Touch podcast, I would highly recommend you listen to it too!!!
Did you grow up with a large family?
Yes and no. On my mom’s side, it’s very small but we are super close. My baby cousins are like my sisters and my aunts are my best friends. On my dad side, my family is HUGE. We have family everywhere and we are also close. When I moved to Los Angeles, I was able to live with my family on my dad side and just a cool fact; I had 8 aunts who all lived on the same block and are still there. I am a family-oriented person. Even as I answer these questions, I’m sitting with my grandmother talking to her about my day and helping her to better (she has the flu…good ole Texas weather).
What’s the biggest city you’ve been to?
I’ve been everywhere. I’ve lived in Los Angeles and Dallas, visited New York, Miami, Houston, Denver, Las Vegas, etc. I am a city girl so I’m used to big cities. I’m trying to get to the big cities overseas and fast!
What’s your most favorite city to visit?
Last March 2017, I traveled to Barcelona, Spain for the first time and I must say I can’t wait to go back. Once again, I don’t do favorites but I also can’t wait to go back to Los Angeles. LA is my second home. I still have clothes and business out there so I try to go back as often as possible. If you need to know what there is to do in LA, follow my Facebook group and subscribe to “Connected” – I share dining, drinks, destination, and to-dos in cities like LA, Dallas, New York and more.
What city do you have on your list to go to before you die?
I am a world traveler so there are cities I want to check off my list now and before I rest in peace. I have to get to Greece, Egypt, Fiji, Bora Bora, etc. My motto – Travel More, Stress Less!!!
What advice would you give another dreamer looking to succeed?
Preparation is key! Whatever your dreams are – make sure that you properly plan every step of the way. In business and with all the changes you encounter along the way, you won’t always know what to expect but you want to be able to plan for the unexpected as much as you can. Also, don’t give up! It’s easier to throw in the towel then it is to stay in the game. Times will get hard, you will go broke, you will deal with hard to work with people and all the above; but if you want it bad enough, you’ll stick it out. Also, trust the process. If you prepare properly and keep working at it, things will unfold the way you wish. Trust not in your own understanding. You have to trust in God’s plans for you and your business. For those that are not as spiritual, I would say to believe in yourself. If you don’t, no one else will.
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Get a print copy of this article Published in February Issue 91.
© Alwayz Therro