Engage with your audience with photos and video. Tell a story with your photos that create the general idea of what you want your company to be about. Create value in what your company honors. What your company stands for.
Be candid. Be original but show respect to the past, present, and future. Use what you go through personally to fill in the blanks in your company. Turn your passion into a fire bringing inside of everything you use for your photos and video. Hire a company to help you with your efforts as well learn to outsource your work.
Choose the models or agency you need for your image. Control what you put out their and make sure it’s within the value of your company.