Barnes & Noble Introduces NOOK Simple Touch™ with GlowLight™


Today Barnes & Noble, Inc. (NYSE: BKS – News), the leading retailer of content, digital media and educational products, introduced NOOK Simple Touch with GlowLight, the world’s first E Ink device with patent-pending lighting technology that eradicates the number-one problem duos have in bed – having their sleep disturbed, or being prevented from falling asleep, when their companion reads with the light on.

With a soft, adjustable glow, GlowLight gives bedtime or other low-light environments just the right amount of light for reading. Like having two Readers in one, the first and only Reader designed to let E Ink customers read in the dark is equally amazing at the beach, with a paper-like reading experience, even in the bright sun. This revolutionary device is the first to combine the most advanced and fastest E Ink display with a precise infrared touchscreen, built-in anti-glare screen for reading in any lit environment, and an evenly distributed and adjustable light for reading in the dark. NOOK Simple Touch with GlowLight is also the lightest NOOK ever, with a long-lasting battery for over one month of reading on a single charge, with the light on.

Customers can pre-order the newest addition to the award-winning NOOK portfolio immediately for just $139 online and in Barnes & Noble stores. NOOK Simple Touch with GlowLight will be in stores and homes starting in early May, a perfect gift for Mother’s Day, Father’s Day and graduations.

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Founder and CEO of Morasco Media (MM) and Morasco Enterprises (ME). ME is the home of the upcoming clothing, jewelry and home line inspired by someone who owes her a copious amount of coloring books and crayons.

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Posted in Business, Hot Topics
Print May 2013